First media rush

 For the first website rush, I tried a few things to try and bring my website ideas to life:

- Created website on Wix

- Trying to emulate a scrapbook theme

- Created vinyl record examples for merch

Music video inspiration

To prepare for my NEA, I have decided to select music videos that interest me and have features that I would like to include in my own music video if possible:

1) Drunk Dazed - ENHYPEN

https://www.youtube.com/watch?v=Fc7-Oe0tj5k

Context: ENHYPEN is a k-pop boy group with a vampiric concept. (The members of ENHYPEN are vampires and are not welcome by the community). At this point in their story, they stay in this mansion luring other teens to a party and assumably die to the vampires as they disappear and all that is left is blood. I like the fact that, within the video, there is a narrative along with a dance and singing performances from the members.

2) Care - Beabadoobee

https://youtu.be/9FpkHjJTrZY?si=EmTYie17_9oGUmMR

Context: Beabadoobee is a popular singer known for her confessional, 90s-inspired indie rock and bedroom pop.In this song, Beabadoobee talks about people who offer empty sympathy but fail to understand or truly support her. I like the 'scrapbook-y' style to her video with her using printed images, tape and cut outs which make a unique addition. I also like the style of camera used/ the filters used for this video as it makes the video seem older which is fitting as it it is about people from her childhood.

3) Count to Love - BOYNEXTDOOR

https://youtu.be/Dbxfo8YBkYE?si=NQOCUUBuVdshp1KW

  

Context: BOYNEXTDOOR is a kpop boy group known for their unique style and boyish charm. In this song the group, BOYNEXTDOOR, act as 'love professionals' and try to help a couple on the edge of breaking up by getting them to communicate and be more mindful of each other. I like the narrative of the song as it shows how communication is key within relationships and how in modern times, romantic (and platonic) relationships become more toxic and/or eventually break up. I want to include a type of modern relationship in my video as I believe my audience will relate to more.

Research and Planning: Pitch and Feedback

Pitch:

This explains the song I chose and what I want to include in my music video and website.

Here's the link to my 30s trial video:

https://youtu.be/kQlfYitoh6M

I wanted to create a music video for the song 'Sick' by Dominic Fike, an indie/alternative singer and rapper. Dominic Fike expresses different parts of his life and experiences through his music.

As an avid listener of Dominic Fike's music, and the alternative/indie music genre, I believe I have enough expertise in choosing a good song for my music video and curating an experience for my audience.

What I want to include:

According to the Cosmopolitan, toxic relationships are really taking an all-time high and have become a lot more popular on recent years. Many young people are mistaking intensity for intimacy and ruching through the toxic cycle of love bombing and possessive (and borderline obsessive) behaviours.

https://www.cosmopolitan.com/uk/love-sex/relationships/a39002455/toxic-celebrity-relationships-glamourised/

I intend to create a narrative and performance style video. In the narrative, I want there to be a couple going through a toxic cycle of arguing, breaking up and getting back together. I want to include this style of relationship in my music video as my target audience will recognise this. I could have a scene with one of my characters reading this article or something similar.

Feedback:

After presenting my ideas to my peers, I received written feedback on my presentation.

After receiving the feedback, I am planning to keep the sunset colour aesthetic which includes the colours: red, yellow, orange, blue, green and purple. I believe that this is a great choice as some peers had given positive feedback about it and that the cycle of the sun going down in the evening and up in the morning connects directly to the cycle of the toxic couple I am including into my narrative. I will also place emphasis into the intertextuality and make sure to include multiple '500 days of summer' references through similar shots and audience positioning. With 'Eternal sunshine of the spotless mind' I plan to use similar shots.

MUSIC VIDEOS DEVELOPMENT

I have created an infographic on music video development with canva, going through music history and highlighting the turning points of music videos. This directly links to the music videos part of the course and has helped me acquire deeper knowledge of music videos and see how time and technological developments have lead to the point where we are at today.

A link below to the infographic on canva: 

Music development infographic