Shelter advert research

I researched a SHELTER advert to understand SHELTER's ideologies and what they stand for.

https://youtu.be/UDHzRSCcb7A?si=-rFunmQvakFsUUAo

I chose this advert to research because this shows how even children face the effects of homelessness/ struggling to find a place to live, even though they aren't 'supposed' to be involved, they still receive the impact of situations like these. This also highlights 'rogue' landlords and the UK governments lack of response to people like this breaking the law and causing issues for struggling families.

The narrative highlights the emotional toll and frustration of being stuck in temporary accommodation and the lack of sufficient help that is needed. Children are normally seen as dependant and people usually have more sympathy for younger children. Using the perspective of a child in this advert evokes more sympathy from the audience with the addition of the thumbnail of the video being the child wrapped in his mum's arms and looking sorrowful toward the audience, this causes the audience to to feel a sense of altruism and feel the need to help families and others in these kinds of situations leading to pro social behaviour.

BEAUTY ADVERT

 

I chose to engage my target audience with the large, bold font to attract their attention about the features of the mousse. I used pink in the background to not only follow the product’s colour scheme but the use of pink on the can and background follows the stereotypical convention that links pink with femininity. This shows that the product is directly aimed at women.

The female target audience is positioned to see the product as feminine and designed for women. Also, the use of pink, again, encourages the audience to identify with the product that suits their style and beauty needs. This advert reinforces beauty and gender associations that help the target audience quickly understand who the product is for and why it suits them.

SHSG SIXTH FORM ADVERT

 I curated an advert for my school to test out my DSLR camera skills and to try using photoshop. These skills will help me prepare for my NEA in the future.

DSLR CAMERAS

I learnt and used the different features of DSLR cameras. I attempted to use a range of different modes such as aperture priority (AV) and shutter priority (TV) to control how my photos appeared. I took mostly landscape pictures and attempted some portrait photography.

PHOTOSHOP

This was my first time using photoshop and I attempted to represent the friendship and collaborative learning at SHSG. I included the emblem as it is the school logo and includes one of the school mottos (the other is written in the bottom left), I used the ‘remove background’ effect on the bottom right photo as I wanted to try different techniques on photoshop.