I chose to engage my target audience with the large, bold font to attract their attention about the features of the mousse. I used pink in the background to not only follow the product’s colour scheme but the use of pink on the can and background follows the stereotypical convention that links pink with femininity. This shows that the product is directly aimed at women.
The female target audience is positioned to see the product as feminine and designed for women. Also, the use of pink, again, encourages the audience to identify with the product that suits their style and beauty needs. This advert reinforces beauty and gender associations that help the target audience quickly understand who the product is for and why it suits them.
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