BEAUTY ADVERT

 

I chose to engage my target audience with the large, bold font to attract their attention about the features of the mousse. I used pink in the background to not only follow the product’s colour scheme but the use of pink on the can and background follows the stereotypical convention that links pink with femininity. This shows that the product is directly aimed at women.

The female target audience is positioned to see the product as feminine and designed for women. Also, the use of pink, again, encourages the audience to identify with the product that suits their style and beauty needs. This advert reinforces beauty and gender associations that help the target audience quickly understand who the product is for and why it suits them.

SHSG SIXTH FORM ADVERT

 

DSLR CAMERAS

I learnt and used the different features of DSLR cameras. I attempted to use a range of different modes such as aperture priority (AV) and shutter priority (TV) to control how my photos appeared. I took mostly landscape pictures and attempted some portrait photography.

PHOTOSHOP

This was my first time using photoshop and I attempted to represent the friendship and collaborative learning at SHSG. I included the emblem as it is the school logo and includes one of the school mottos (the other is written in the bottom left), I used the ‘remove background’ effect on the bottom right photo as I wanted to try different techniques on photoshop.