Shelter advert

 

https://youtu.be/UDHzRSCcb7A?si=-rFunmQvakFsUUAo

I chose this advert to research because this shows how even children face the effects of homelessness/ struggling to find a place to live, even though they aren't 'supposed' to be involved, they still receive the impact of situations like these. This also highlights 'rogue' landlords and the UK governments lack of response to people like this breaking the law and causing issues for struggling families.

The narrative highlights the emotional toll and frustration of being stuck in temporary accommodation and the lack of sufficient help that is needed. Children are normally seen as dependant and people usually have more sympathy for younger children. Using the perspective of a child in this advert evokes more sympathy from the audience with the addition of the thumbnail of the video being the child wrapped in his mum's arms and looking sorrowful toward the audience, this causes the audience to to feel a sense of altruism and feel the need to help families and others in these kinds of situations leading to pro social behavior

Semiology

For Barthes' theory of semiology, I completed further research into Semiology and with my knowledge at the time, made a powerpoint to summarise my findings. Even including examples from real-live industries. Later, I have completed more research into Barthes' five code symphony according to Mark Dixon's book on A level media theory. This includes: Hermeneutic codes, Symbolic codes, Semantic codes, Cultural codes and Proairetic codes and the concept of myths that are symbols so ingrained into society that it has become accepted as 'common knowledge'.

MEDIA MAGAZINE

Media Magazine: 11th issue

in a class of its own

the american teen movie

From this article, I learned that genre isn't fixed and is either created or developed as a result of historical, social, political and economic influences. For example, 'the american teen movie'. This genre / distinct social identity of teenagers wasn't exactly defined before its birth after the 'baby boom' after the Second World War. Many teen movies of this time were based on an outsider (or someone different than the dominant population) to try to fit in then eventually be accepted for their uniqueness. Examples of these movies are Mean Girls, Pretty in Pink and Grease. Genre development also leads to ideas such as hybrid genres, as can be seen in Carrie, where the ending leads to the destruction of their town itself and the murder of the people within it ('high school horror'). However, more recent films 'bend' the stereotypical American high school movie genre rules which can interest the audience as they get to view something unexpected and/or realistic. An example of this is Elephant which was a movie initially made to highlight the Columbine High School massacre but can easily be linked to how teens behave, act and feel in real life. It veered away from the classic narrative structure of previous teen movies and made something, for lack of better words, 'raw' and unfiltered. To summarise, I learned that genres can easily be developed and created by whatever is going on around us and due to the change in attitudes of the audience and events, sub or 'hybrid' genres can be made as a result.

I think this could link to my studies as this concept is linked with Todorov's theory of Narrative Structure as well as Neal's Genre theory.